Data collection: The statement should describe what types of personal data the brand collects (e.g. name, address, email address, etc.) and how this information is collected (e.g. through website forms, social media accounts, etc.). It should also outline the legal basis for collecting this data.

Data use: The statement should describe how the brand uses the personal data it collects. This might include using the data to fulfill orders, send marketing emails, or improve the customer experience.

Data sharing: If the brand shares customer data with third-party partners (e.g. for payment processing or shipping), this should be disclosed in the statement.

Data protection: The statement should describe how the brand protects customer data from unauthorized access, use, or disclosure. This might include measures such as encryption or secure servers.

Data retention: The statement should describe how long the brand retains customer data and when it is deleted or anonymized.

Customer rights: The statement should describe customers' rights to access, correct, or delete their personal data. It should also provide instructions for contacting the brand with any questions or concerns about data privacy.

By including these elements in a policy and privacy statement, a fashion brand can demonstrate its commitment to protecting customer data and complying with applicable laws and regulations.